Chelsea Signs with Bank Negara Indonesia

Chelsea Football Club is delighted to announce a new partnership with Bank Negara (BNI), one of Indonesia's largest banks.
This is the first time we have partnered with a bank in Asia and represents an exciting new development in the continued growth of Chelsea's huge popularity across Asia.
The partnership will see co-branded payment cards become available to BNI customers within Indonesia, with benefits including the opportunity to watch Chelsea matches at Stamford Bridge and the possibility of winning official club merchandise including signed shirts.
Chelsea chief executive Ron Gourlay said: 'We are delighted to form this relationship with Bank Negara. BNI is a strong organisation and the right company with which to establish the club's first commercial partnership in Indonesia.
'We are sure that the many Chelsea fans who live in Indonesia will be keen to show their support by applying for Chelsea-branded payment cards. In turn, they will gain access to the many exclusive club-related benefits available to BNI/Chelsea FC cardholders. We look forward to a long and mutually beneficial relationship with BNI in this key market.'
Gatot M Suwondo, chief executive of BNI, was at Stamford Bridge to sign the partnership on Friday afternoon, and explained this four-year deal with one of the world's greatest football clubs will strengthen BNI's positioning as a lifetime banking partner to its customers.
This is the latest development in Chelsea's growth in the Asian market, following on from our 2011 Here to Play, Here to Stay tour which saw the team play games in Malaysia, Thailand and Hong Kong and the club launch a series of innovative Blue Pitches (Soccer Schools).
The club is also launching an Indonesian language website in May 2012, to sit alongside our Chinese, Thai, and Korean sites.
Co-branding will provide BNI with the opportunity to add to its existing 1.7 million credit card users and more than 10 million debit card users, and provide an alternative method of introducing BNI's prepaid cards business to the people of Indonesia.